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Tax increases on tobacco products are the single most effective means available to governments to reduce tobacco consumption, increase attempts to quit and reduce smoking rates, particularly among younger people who smoke.

Since 2010 the Australian government has implemented several significant tax increases on tobacco products which have been followed by substantial reductions in the consumption of factory-made cigarettes—see Tobacco in Australia's Table 2.2.5b.

Tobacco tax increases have also contributed to lower smoking rates in Australia—see study here.

Between 2010 and 2019, rates of regular smoking (smoking at least weekly) among 18-to-24-year-old adults decreased by almost one-third—from 19% in 2010 to 12% in 2019.

The proportion of adults who are former smokers increased from 57% of all people who ever smoked in 2010 to 62% in 2019.

Further increases to taxation on tobacco products beyond those linked to six-monthly indexation are not currently a policy priority.

Further information about tax on tobacco products can be found at Tobacco in Australia's taxation chapter.

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Illicit tobacco

Illicit tobacco can be defined as ‘any tobacco on which legally required duties and taxes have not been paid’.
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Since the 1980s Australia has been a pioneer in the control of tobacco advertising and promotion and today almost all forms of tobacco advertising are prohibited.
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