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Further tobacco retail reform: removing the last forms of advertising

Tobacco advertising in a retail environment is of particular concern given the thousands of retail outlets that sell tobacco.

Tobacco advertising creates positive product imagery and associations, produces the view that tobacco is an everyday commodity and can act as a visual cue that prompts people to smoke.  Tobacco advertising in a retail environment is of particular concern given the thousands of retail outlets that sell tobacco, and that this advertising occurs where products can be purchased on impulse.

The World Health Organization Framework Convention on Tobacco Control, Article 13, recommends a complete ban on advertising and promotion of tobacco products and tobacco use. Quit Victoria, Cancer Council Victoria and the Heart Foundation (Victoria) believe that further restrictions are required in Victoria to remove the last forms of tobacco advertising in retail environments.

The Further tobacco retail reform: removing the last forms of advertising position statement recommends the removal of price boards and tobacco related signage, point of sale display bans extended to specialist tobacconists, and the banning of vending machines.

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Retailers

The way in which tobacco products are displayed in retail stores influences smoking rates and promotes smoking as a normal everyday behaviour.

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