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Our Story

Our beginnings

Quit Victoria began in 1985

A ministerial review of health promotion had identified tobacco as the number one health priority in Victoria. Quit was established by the Minister for Health and Cancer Council Victoria. Our steering committee comprised the Health Department Victoria and Cancer Council Victoria, joined later by the National Heart Foundation of Australia (Victorian Division). This committee also advised the Minister for Health on policy and legislation to reduce the prevalence of smoking in Victoria.

The Tobacco Act and the creation of VicHealth

In 1987 the Victorian Tobacco Act was passed. It introduced a levy on the wholesale sale of tobacco products. The Victorian Health Promotion Foundation (VicHealth) was established to distribute funds raised by the new levy.

Among other VicHealth initiatives, Quit's funding substantially increased, and continues to receive a strong and steady flow of financial support from VicHealth.

VicHealth now distributes many millions of dollars each year to hundreds of projects promoting health in Victoria.

VicHealth's material support and expertise has ensured Quit is able to continue its vital work in tobacco control. We gratefully acknowledge VicHealth's support and partnership.

Our management today

Quit is a program of Cancer Council Victoria, funded by Cancer Council Victoria, VicHealth, the Victorian Department of Health and the Australian Government’s Alcohol, Tobacco and Other Drugs Branch.

We work in partnership with our funders, the Cancer Council Federation, and other state-based and national government-funded and non-governmental organisations.

About Quitline

The Quitline (13 7848) is a smoking cessation counselling and information telephone service. It provides free, confidential, professional, evidence-based counselling and information to people who smoke. Quitline also provides information to family members and other supporters of people who smoke, in addition to health (and other) professionals. Read about Quitline's purpose, mission and scope here.

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