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Sponge & Quite a Difference Campaign Hub

On Sunday 22 May 2022, Quit launched the Victoria-wide campaign 'Sponge' supported by 'Quite a Difference'. Below, you'll find campaign information and assets to share across your networks and channels during the campaign period - 22 May to 02 July 2022. By sharing our campaign assets and messages with your communities over the campaign period you can help us reduce smoking rates and save lives:


CAMPAIGN SUMMARY


On Sunday 22 May 2022, Quit launched the Victoria-wide campaign Sponge, supported by Quite a difference.

Sponge reinforces the negative impact of smoking on the lungs. Quite a Difference highlights how Quitline (13 7848) can help support people throughout their journey to quit smoking. 

The campaign will run across television, radio and digital platforms until Saturday 2 July 2022.

KEY MESSAGES


When you inhale cigarette smoke, your lungs absorb cancer producing tar. The day you quit smoking your lungs start to clean themselves. Every day without cigarettes is doing you good. 

Stopping smoking is the best thing you can do for your health. Within three months, your lungs’ natural cleaning system is recovering, becoming better at removing mucus and tar from your lungs. For the best chance of stopping smoking for good:

1. talk to Quitline (13 7848). Quitline counsellors will find quit strategies that work for you. Call Monday to Friday, 8am to 8pm or request a callback via the online form.

2. use stop smoking medication, like the nicotine patch and gum

3. speak with your GP. Your GP can discuss your options and give you a script for cheaper stop smoking medication.

Visit quit.org.au/quitisheretohelp for more.


SHAREABLE ASSETS


By sharing our campaign assets and messages with your communities throughout the campaign period - 22 May to 02 July 2022 - you can help us reduce smoking rates and save lives:

  • Follow us on Facebook, Twitter and LinkedIn and share our campaign posts
  • Promote our content on your social media channels by using the campaign assets provided below (click images to save)
  • Remember to tag us on Facebook and Twitter: @quitvic and LinkedIn: @quit-victoria.

Sponge tile:

Sponge social media tile

Sample copy (Twitter-friendly): 

When you inhale cigarette smoke your lungs absorb cancer producing tar. The day you quit smoking your lungs start to clean themselves. Every day without cigarettes is doing you good. Quit is here to help, wherever you are on your quitting journey: quit.org.au/quitisheretohelp

Sample copy (longer-form):

Our lungs are made to breathe in clean, fresh air that powers our bodies and brains. When you inhale cigarette smoke, your lungs absorb cancer producing tar. The day you quit smoking your lungs start to clean themselves. Every day without cigarettes is doing you good. Wherever you are on your quitting journey, Quit is here to help: quit.org.au/quitisheretohelp


Quite a Difference tile:

quite a diff

Sample copy (Twitter-friendly):

For your best chance of stopping smoking for good: talk to Quitline (13 7848), use stop smoking medication like the nicotine patch and gum and speak with your GP. Wherever you are on your quitting journey, Quit is here to help: quit.org.au/quitisheretohelp

Sample copy (longer-form):

Life is better when we can breathe easy – free from harmful and addictive chemicals. For your best chance of quitting smoking for good: talk to Quitline (13 7848), use stop smoking medication like the nicotine patch and gum and speak with your GP. Wherever you are on your quitting journey, Quit is here to help: quit.org.au/quitisheretohelp


Share Amanda's Story:

Share the video below of Amanda's quit story, along with the sample text below:

Amanda smoked 10 - 12 cigarettes a day before quitting with the help of a Quitline counsellor. Hear how she worked with Quitline (13 7848) to stop smoking (and save enough money to buy a car) and find out which tips she found most helpful:


FOR GPs


Studies show most people who smoke want their GP to offer advice about quitting and that 1 in 5 people who are unmotivated to quit will take steps to do so when advised to by a GP, so it's always a good idea to start the conversation.

By providing patients with encouragement and advice, pharmacotherapy as clinically appropriate, and a proactive referral to Quitline’s specialist behavioural counselling program, GPs can maximise the chance of long term cessation. 

Quitline’s evidence-based counselling program proactively supports and guides patients along their quitting journey, reinforcing your advice for weeks after your consult. It is simple and fast to connect your patients with Quitline; provide brief smoking cessation advice and refer by fax to 1800 931 739 or online at quitcentre.org.au/referral-form.

Tools and resources are available at quitcentre.org.au and include: 

  • Information about Quitline and how to refer patients.
  • Accredited online training for general practitioners, including professional development credits.
  • Clinical tools and guidelines for providing smoking and vaping cessation care.
  • Education opportunities including webinars and podcasts.
  • Latest news and research.


CAMPAIGN FEEDBACK


If you have any feedback or concerns relating to the Sponge or Quite a Difference television advertisements, please call 03 9514 6834 and leave your name and contact number. We will return your call as soon as possible.


LANGUAGES OTHER THAN ENGLISH


We have information in ArabicMandarin and Simplified Chinese and Vietnamese, and a Quitline counsellor can speak with people in these languages through an interpreter service:

To arrange to speak with a Quitline counsellor in:

  • Arabic through an interpreter, please call 03 9514 6793 and follow the instructions.
  • Mandarin through an interpreter, please call 03 9514 6791 and follow the instructions.
  • Vietnamese through an interpreter, please call 03 9514 6794 and follow the instructions.


To share the tiles below on your social channels, simply right click and save:

Arabic:

Sponge - Arabic

Vietnamese:

Sponge - Vietnamese

Chinese


FREQUENTLY ASKED QUESTIONS


Click the link to download Frequently Asked Questions (PDF).

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