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Sticky Blood and Quite a Difference Campaign Hub

Welcome to the Sticky Blood and Quite a Difference campaign hub. Download and share any of this content across your networks and channels.

On Sunday October 17 2021, Quit launched Sticky Blood supported by Quite a Difference.

Sticky Blood raises awareness of the immediate and deadly effects of cigarette smoke on the cardiovascular system.

Quite a Difference highlights how Quitline (13 7848) can help people who are considering quitting or actively trying to stop smoking.

The campaign will run across television and digital platforms until 27 November 2021.


Campaign summary

Within 10 minutes of inhaling cigarette smoke, blood becomes sticky. Dangerous clots can form, increasing the risk of a catastrophic heart attack, even in a person's 40s or 30s. Even smoking one cigarette a day or smoking occasionally significantly increases the risk of dying from heart disease.

Quitting smoking is the best thing a person can do for their health, including their cardiovascular health. No matter how many times a person has tried to quit, Quit is here to help. ​Trained Quitline counsellors, many of them former smokers, will listen and tailor strategies just for them. ​Call Quitline 13 7848 or visit quit.org.au for quitting advice & support.​


Sticky Blood

Sticky blood can increase the risk of catastrophic heart attack – even in your 40s or 30s and even if you smoke occasionally.

Quit makes quite a difference

Wherever you are on your quitting journey, Quit is here to help.

Key messages

  • Within ten minutes of inhaling cigarette smoke, your blood becomes sticky.
  • Sticky blood can lead to blood clots and catastrophic heart attack, even in your 40s or 30s.
  • Even smoking one cigarette a day or smoking occasionally significantly increases your risk of dying from heart disease.
  • Stopping smoking reduces your risk of heart attack and heart disease. Within 2-3 months of quitting, your blood is less sticky and your risk of heart attack continues to fall over time.
  • Stopping smoking is the best thing you can do for your health. The best way to stop smoking is with support from Quitline (13 7848) and with stop smoking medications, like the nicotine patch and gum. No matter how many times a person has tried to quit, Quit is here to help.

Health expert's message

Associate Professor Nick Cox is Director of Cardiology at Western Health and Heart Foundation spokesperson. Watch him discuss the impact of smoking on heart health and the real-life consequences he sees every day.

Resources for GPs and other health professionals

Most people who smoke want to stop, and there is strong evidence that advice from a health professional is a major external trigger in prompting a quit attempt. Health professionals can support patients/clients to stop smoking by having a brief advice conversation. Quit has a range of online training and resources to give health professionals the skills and tools required. Download resources including:

GPs and nurse practitioners can visit quit.org.au/generalpractice, or see our online training section for more health settings.

Smoking and CVD fact sheet for health professionals

Campaign assets

A range of assets to share across your channels and networks, or print and display for your clinic or workspace. Click the images to download your copy.


Sticky Blood poster

Sticky Blood poster


Infographic

Sticky Blood infographic


Download reference list.


Social media assets

Click the images to download for use across your channels. To view these assets on our social channels, check out Facebook, Twitter and LinkedIn.

Sticky Blood banner


Sticky Blood diagram


Animated GIF: A map of Victoria overlayed with regions of highest smoking rates and regions of highest rates of cardiovascular disease.
Heart map gif

Campaign Feedback Hotline

If you have any feedback or concerns relating to the Sticky Blood television advertisement, please call 03 9514 6834 and leave your name and contact number. We will return your call as soon as possible.

Additional resources


Quit Stories

Health professionals' factsheet

A printable factsheet including a list of relevant research articles.


Download the factsheet (PDF)

Tips and Tactics

Information for the Chinese community

Sticky Blood is also available in Mandarin, Cantonese and Simplified Chinese.


See campaign in Chinese

Build a plan

Media toolkit


Media release, radio grabs and contact details for journalists.


Visit Media page