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Sticky Blood Campaign Hub

Welcome to the Sticky Blood campaign hub. Here you'll find campaign information and resources. Download and share any of this content across your networks and channels.

Sticky blood can increase the risk of catastrophic heart attack – even in your 40s or 30s and even if you smoke occasionally.

Campaign summary

Within 10 minutes of inhaling cigarette smoke, blood becomes sticky. Dangerous clots can form, increasing the risk of a catastrophic heart attack, even in a person's 40s or 30s. Even smoking one cigarette a day or smoking occasionally significantly increases the risk of dying from heart disease.

Key messages

  • Within ten minutes of inhaling cigarette smoke, your blood becomes sticky.
  • Sticky blood can lead to blood clots and catastrophic heart attack, even in your 40s or 30s.
  • Even smoking one cigarette a day or smoking occasionally significantly increases your risk of dying from heart disease.
  • Stopping smoking reduces your risk of heart attack and heart disease. Within 2-3 months of quitting, your blood is less sticky and your risk of heart attack continues to fall over time.
  • Stopping smoking is the best thing you can do for your health. The best way to stop smoking is with support from Quitline (13 7848) and with stop smoking medications, like the nicotine patch and gum.

Health expert's message

Associate Professor Nick Cox is Director of Cardiology at Western Health and Heart Foundation spokesperson. Watch him discuss the impact of smoking on heart health and the real-life consequences he sees every day.

Campaign assets

A range of assets to share across your channels and networks, or print and display for your clinic or workspace. Click the images to download your copy.

Sticky Blood poster

Sticky Blood poster


Infographic

Sticky Blood infographic


Download reference list.


Social media assets

Click the images to download for use across your channels. To view these assets on our social channels, check out Facebook, Twitter and LinkedIn.

Sticky Blood banner


Sticky Blood diagram


Animated GIF: A map of Victoria overlayed with regions of highest smoking rates and regions of highest rates of cardiovascular disease.
Heart map gif

Campaign Feedback Hotline

If you have any feedback or concerns relating to the Sticky Blood television advertisement, please call 03 9514 6834 and leave your name and contact number. We will return your call as soon as possible.

Additional resources


Quit Stories

Health professionals' factsheet

A printable factsheet including a list of relevant research articles.


Download the factsheet (PDF)

Tips and Tactics

Information for the Chinese community

Sticky Blood is also available in Mandarin, Cantonese and Simplified Chinese.


See campaign in Chinese

Build a plan

Media toolkit


Media release, radio grabs and contact details for journalists.


Visit Media page