Light up the beach, not a vape.
Being a surfer means you care about the ocean and everything it supports. You also care about how you perform. It's two big reasons to think again before smoking or vaping.
The fallout from tobacco products and vapes is huge. Every stage of production, consumption and disposal has a negative impact on people and planet.
We partnered with Surfing Victoria to chat with surfers India Robinson, Ben Considine and Bohdie Williams about why they steer clear of smoking and vaping, and what the ocean means to them.
Bohdie Williams
Like all surfers, Point Lonsdale surfer Bohdie Williams cares about the ocean and his performance in the surf. It turns out these are two big reasons to think again before smoking or vaping.
"Staying healthy allows me to surf more and at my best."
India Robinson
India is currently on the WSL Challenger Series. In 2021 she qualified for the world tour. She is one of the most well-known Victorian surfers due to her status on the World Tour.
"Vaping and smoking just never really seemed like the best thing for me to do. I would rather have clean lungs to help me surf longer!"
Ben Considine
Ben Considine is an Australian Longboarding Champion (2022, 2017, 2014). Ben has a strong standing in the community and is considered one of the best Longboarders in the country. He currently lives in Torquay and grew up in Barwon Heads.
"I’ve never been interested in smoking or vaping ... I’d rather be able to surf longer!"



